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Micro-Influencer Pricing Guide 2026

Reference our updated rate card to standardize your pricing. Ideal for content creators with 10K to 100K followers. Know your worth, negotiate confidently, and avoid underselling your influence.

Calculate Your Rates

Enter your exact follower count

RATE CARD

Valid for 2026

Followers
10.0k
Engagement
3.5%
Instagram Post
$150 - $250
Reel / TikTok
$200 - $350
Story (24h)
$80 - $120
Contact: [email protected] | @yourhandle

? How to Use This Rate Card

  • Step 1: Find Your Follower Tier - Locate your follower count range in the table: 10K-25K (Nano+), 25K-50K (Micro), 50K-100K (Mid-Micro).
  • Step 2: Select Content Format - Find the row for your content type: Single Photo Post, Carousel, Reel/TikTok, Story Set, or Video.
  • Step 3: Note Base Rate Range - Table shows low-end and high-end rates. Start quotes at average, adjust based on brand budget signals.
  • Step 4: Apply Niche Multiplier - Finance/Tech: ×1.5-2.0. Beauty/Fashion: ×1.2. Travel: ×1.3. Food: ×1.0. Entertainment: ×0.8.
  • Step 5: Adjust for Engagement - Below 2%: use low-end rate. 2-4%: use average. 4-6%: use high-end. Above 6%: add 20% premium.
  • Step 6: Create Your Custom Rate Card - Build your personalized rate card PDF for brand pitches using these benchmarks.

Frequently Asked Questions

Who is considered a micro-influencer?

Micro-influencers typically have between 10,000 and 100,000 followers. They're known for higher audience engagement, niche expertise, and better conversion rates compared to mega-influencers. Brands increasingly prefer micro-influencers for authentic marketing.

Why are micro-influencer rates lower than celebrities?

Smaller reach = lower rates, but micro-influencers often have better ROI. Average micro-influencer engagement is 3.5% vs 1.2% for mega-influencers. Many brands now allocate budgets to multiple micro-influencers instead of one celebrity.

Should I charge less for my first brand deals?

Not necessarily! While you can offer slight discounts to build portfolio, avoid drastically underselling. Counter-strategy: Offer additional value (extra story, cross-post) instead of lower rates. This establishes your baseline value for future negotiations.

How do rates differ by platform?

Instagram: $10-$20 per 1K followers. TikTok: $5-$15 per 1K. YouTube: $20-$50 per 1K subscribers (higher due to production effort). Blog: $50-$100 per 1K monthly visitors. LinkedIn: $50-$100 per 1K for B2B niches.

What if a brand says my rates are too high?

Options: 1) Explain your engagement value. 2) Offer modified scope (fewer deliverables). 3) Propose performance-based bonus. 4) Create tiered packages. 5) Walk away if below your minimum. Never drop rates without removing deliverables.

Do rates increase over time?

Yes! Review rates every 6 months based on: follower growth, improved engagement, portfolio quality, increased demand, and industry inflation. Top micro-influencers raise rates 20-30% annually as they grow. Document results to justify increases.